Discover the New "Direction" Collection by Véronique Roy Jwls

Mark your calendars! On October 30th, 2024, Véronique Roy Jwls will release its much-anticipated "Direction" collection, featuring stunning jewelry in sterling silver and silver-plated gold. Designed and meticulously handcrafted in small batches in our Montreal studio, each piece reflects our commitment to quality, originality, and timeless style. Read on to explore what makes this collection so unique and why it’s the perfect addition to your jewelry box.

A Bold Collection Inspired by Life’s Journey

Direction is more than just a collection—it’s a symbol of movement, growth, and exploration. The idea behind it is simple: life is full of choices, paths, and unexpected turns. This is expressed through the collection’s graphic lines, textured finishes, and unique shapes, like ovals, circles, and jump rings. Whether you’re staying the course or taking a new route, Direction encourages you to embrace the journey ahead.

Small-Batch, Handmade Jewelry Designed to Last

Every piece in this collection is crafted by hand in Montreal, ensuring the highest standards of quality. Our designs are produced in limited quantities, making each piece truly special. The Direction collection features 15 original jewelry designs, each enhanced by our signature linear texture. The collection also introduces two ear cuffs that are already becoming favorites. Built to stay comfortably on your ear—whether you’re showering, sleeping, or wearing them all day—our cuffs are a must-have for any jewelry lover.

Blue Lace Agate: A Unique Gemstone

This collection also showcases blue lace agate in three standout designs: the Perspective earrings, the Découverte pendant, and the Point de Départ ring. Known for its soft blue hue with delicate white patterns, this gemstone adds an elegant and calming touch to any look. Blue lace agate originates from South Africa and has a unique charm that makes each piece exceptional.

Statement Hoops, Elegant Necklaces, and Bold Rings

• Voyage Hoops: Asymmetrical oversized hoops that make a striking statement.
• Route Hoops: Double rings that bring both movement and elegance to your ears.
• Chemin Bracelet: An adjustable, handmade chain bracelet combining polished rings and textured links.
• Destination and Déviation Necklaces: Wear these layered or separately for a trendy, versatile look.
• Aventure Earrings: These earrings perfectly balance bright geometric shapes with organic textures, making them the ideal match for the Déviation and Découverte necklaces.
• Trajectoire and Contour Earrings: Geometric beauties available in x-large and medium sizes, adding a touch of boldness to any outfit.
• Courbe and Croisée des Chemins Sets: Featuring white freshwater pearls, these earrings and matching necklaces are perfect for holiday parties or a thoughtful gift for mom this Christmas.

Be the First to Discover Direction

We are offering early access to our newsletter subscribers on October 29th, so don’t miss the chance to shop this exclusive collection before anyone else! The full collection will be available to the public starting October 30th at a special launch price until November 10th.

Find Your Path with Direction

Direction is a bold celebration of life’s journeys, encouraging you to move forward with confidence and style. Whether you’re looking for statement hoops, delicate necklaces, or eye-catching rings, you’ll find something that resonates with your story. Handcrafted with care and designed with intention, each piece reflects the essence of modern artistry and timeless craftsmanship.

Don't wait—discover Direction and find the piece that speaks to your journey today!