About Veronique Roy Jwls

Montreal Jewelry Designer | Handmade Jewelry in Canada

Véronique Roy is a Montreal-based jewelry designer and maker whose minimalist yet bold creations explore the intersection of design, emotion, and craftsmanship. Since founding Véronique Roy Jwls in 2012, she has been crafting timeless, wearable art from her Montreal jewelry studio, using sterling silver, gold, and handpicked natural gemstones.

Each piece is handmade in Canada with intention—designed to speak to those who wear jewelry not just as adornment, but as a form of expression. Her work balances strength and softness, architectural lines and organic textures, always rooted in a deep appreciation for material and form.

Graduating from the École de Joaillerie de Montréal after a first career in graphic design, Véronique brings a unique visual language to her collections. Her jewelry is known for its clean silhouettes, thoughtful geometry, and subtle yet powerful details that reflect the strength and individuality of the wearer.

“Jewelry expresses who we are. It can symbolize love, confidence, resilience, or simply a moment in time. It’s a personal language—quiet, but deeply felt.”

Inspired by industrial design, urban architecture, and the quiet poetry of shapes found in everyday life, Véronique uses jewelry as a medium to explore the beauty of contrast and intention. Her pieces often feature hammered textures, bold curves, and carefully curated gemstones, selected for their natural color, form, and emotional resonance.

“I choose my stones like a painter chooses pigments—each one brings a different mood, texture, or energy. I’m drawn to their imperfections, their glow, the stories they seem to hold.”

Today, her collections of handmade jewelry—available online and in select stores—continue to evolve, reflecting her journey as a designer and the stories of those who wear her work. Every piece is made by hand in her studio located in the vibrant Saint-Henri neighborhood of Montreal.

Whether worn as a personal talisman, a statement of style, or a meaningful gift, Véronique Roy’s jewelry is designed to last—both in material and in meaning.