Discover the "Direction" Collection by Véronique Roy Jwls

Mark your calendars! On April 22nd, 2025, Véronique Roy Jwls is expanding its much-loved Direction collection with nine stunning new pieces—just in time for spring and Mother’s Day. Designed and meticulously handcrafted in small batches in our Montreal studio, every piece in the collection reflects our commitment to quality, originality, and timeless style. Read on to explore what makes this ever-evolving collection so unique and why it’s the perfect addition to your jewelry box.

A Bold Collection Inspired by Life’s Journey

Direction is more than just a collection—it’s a symbol of movement, growth, and exploration. The idea behind it is simple: life is full of choices, paths, and unexpected turns. This is expressed through the collection’s graphic lines, textured finishes, and unique shapes, like ovals, circles, and jump rings. Whether you’re staying the course or taking a new route, Direction encourages you to embrace the journey ahead.

New Arrivals for Spring 2025

The latest additions to Direction build on the spirit of the original launch, introducing bold new silhouettes, delicate gemstone accents, and eye-catching textures that harmonize beautifully with the fall pieces:

• Bifurcation Necklace: Featuring a striking blue lace agate with soft lilac tones and organic banding—this piece is a modern showstopper.

• Parcours Earrings: Bold yet surprisingly lightweight, they perfectly complement the Bifurcation necklace.

• Escale and Avancée Earrings: Asymmetrical and playful, these pairs mix oval and round shapes, and are available in two versions—one classic and one adorned with fireball pearls for added glamour.

• Progression Necklace: A bold, oversized chain necklace that layers beautifully with both Escale and Avancée.

• Sens (Double) and Passage Hoops: Textured, go-to earrings designed for everyday wear—elegant, comfortable, and versatile.

• Two New Rings: These latest designs combine polished and textured finishes, fil carré and fil rond, creating contrast and dimension with each curve.

These new designs represent the curves, detours, growth, and personal shifts that define our paths. Like the original pieces, they’re created to evolve with you.

Small-Batch, Handmade Jewelry Designed to Last

Every piece in this collection is crafted by hand in our Montreal studio, ensuring the highest standards of quality. Our designs are produced in limited quantities, making each piece truly special. The Direction collection features an evolving series of jewelry designs—now 24 unique pieces—each enhanced by our signature linear texture. The collection also includes two ear cuffs, already customer favorites. Built to stay comfortably in place all day, they’re perfect for everyday wear—even in the shower or while you sleep.

Blue Lace Agate: A Unique Gemstone

A standout in this collection, blue lace agate appears in four key designs: the Perspective earrings, Découverte pendant, Point de Départ ring, and now the Bifurcation necklace. Known for its soft pastel blue and intricate white bands, this calming gemstone—sourced from South Africa—adds a touch of elegance and individuality to each design.

Statement Hoops, Elegant Necklaces, and Bold Rings

• Voyage Hoops: Asymmetrical oversized hoops that make a striking statement.

• Route Hoops: Double rings that bring both movement and elegance to your ears.

• Chemin Bracelet: An adjustable, handmade chain bracelet combining polished rings and textured links.

• Destination and Déviation Necklaces: Wear these layered or separately for a trendy, versatile look.

• Aventure Earrings: Bright geometric shapes balanced by organic textures—perfect with the Déviation and Découverte necklaces.

• Trajectoire and Contour Earrings: Geometric beauties available in x-large and medium sizes for bold expression.

• Courbe and Croisée des Chemins: Freshwater pearl accents that bring softness to your holiday look or a thoughtful gift for mom.

Be the First to Discover the Spring Drop

Our newsletter subscribers will get early access to the new spring designs on April 21st, with the full launch happening April 22nd. A special launch price will be available from April 22nd through May 7th—don’t miss your chance to shop these meaningful new pieces at an exclusive rate.

Find Your Path with Direction

The Direction collection is a bold celebration of life’s journeys, encouraging you to move forward with confidence and style. Whether you’re looking for statement hoops, delicate necklaces, or symbolic rings, you’ll find something that resonates with your story. Handcrafted with care and designed with intention, each piece reflects the essence of modern artistry and timeless craftsmanship.

Mark your calendar for April 22nd—and find the piece that speaks to your path.